The current shortage of skilled workers is also affecting dental practices. Recruiting staff is often very difficult. Recruitment options, such as newspaper ads or employment websites, that used to work well in the past have long since ceased to be successful. Social recruiting is the new and promising method. But what is it all about? How do you go about it? In this article, we answer your questions.

Search Engine Optimization (SEO) serves to improve the visibility of one’s website in certain search queries. Targeted website improvement can help patients find your website more easily. But how does it work? Google uses over 200 factors to rank websites. In this article, we will show you what is important and which factors are decisive for you.

The broad field of online marketing also includes social media. Social media advertising is another interesting strategy for promoting your dental practice. Why? Because even a small budget can quickly pay off. In this article, you will learn how to get started, which options you have, and what you need to bear in mind.

Nowadays, the easiest way for dentists to advertise their services is via the Internet. There are numerous possibilities. It takes relatively little effort to quickly reach a broad audience or very specific target groups. Google Ads as well as social media platforms like Facebook and Instagram are probably the most effective methods.

What is dental practice marketing? And why do I need it anyway? In this article, we will show you how relevant your internet presence is, how you can be successful, and what opportunities it offers. The right marketing is quite feasible and requires only time and a lot of engagement.

Trade fairs are the ideal meeting place for dental professionals, service providers, manufacturers, and also dentistry students and trainees. You can network, develop business contacts, and examine new products directly on site. In this article, you will find an overview of the most important dentistry trade fairs in Germany.

A visit to the dentist’s brings back unpleasant memories for many patients. This makes it all the more important to give them a good feeling throughout their entire visit – from the external appearance of the dentist’s teeth and modern practice equipment with the latest technology to smooth treatment and process handling. The path to a modern dental practice requires a lot of planning. In this article, you will find out what you need to consider, what opportunities, and, above all, what advantages this process has in store for you.

Continuing education credits are essential for dentists. By law, you need to collect 125 credit points in a 5-year period. We explain what you should keep in mind, how to collect these points, and how the dentalXrai ACADEMY and our dental expert and co-founder Prof. Dr. Schwendicke can help you.